This is a motto I stand by for every project I tackle. From start to finish, the details are key to any creative endeavor and create the personality of a brand. I like to call it "brand essence" and without it, a strategy, image, layout or branding has no defining character to set it apart from its competitors, to stake a claim in the market place, or to become a recognizable icon. I'm in the business of "details", let me help you with yours!